- Validations by route
- Geolocation of where purchase and validation took place
- Analysis by trip start and end
An interface, connected to the ABT platform, to monitor and manage multi-channel and multi-media (digital or smartcard) customer accounts.
The back-end platform offers a set of reports that allows the analysis of the sales activity which is key for transit agencies to adapt their networks to their riders’ needs and habits.
For example, the system can provide in depth information on the most efficient sales channels, which products sells the most, which fare media is preferred…
It also gives access to accurate forecasting data which allows the analysis of sales fluctuations over time, seasonality and trends. These statistics are crucial for anticipating budgets, assessing the health of the network and defining the commercial strategy.
Digital ticketing generates a large amount of data. Using it helps to build a more informed transit system. Analytics provided allow transit agencies to get access to plan and organise campaigns based around:
Thanks to this data, marketing teams are more equipped to plan campaigns and allocate budgets. It also gives them a better understanding of travellers’ habits helping them to better detect the expectations of riders and to implement a strategy that is more “customer-centric” and based on the riders’ needs.
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